In my nearly three years in the US, there is no marketing term that frustrates me more than ’sign me up’.
New cellphone? Sign me up.
Charity gig? Sign me up.
Sign up for the military? Sure.
Sign your life away. I can see that parallel. Sign: is a signature that important? Ironically yes, as I have learned (more later about cellphone contracts).
Wouldn’t it be nicer to be asked to join a new program? To participate? To contribute to a charity? To invest in a new idea or concept?
Nope… apparently not. Sign up. That’s all you can do with charities, churches, cellphone companies and banks.
Damn shame really as I’d prefer to contribute or invest.
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