Category Archives: Marketing Dictionary

Apple screw iPhone early adopters

Read more… iphonecon.com

Credit card companies = protection rackets

Now that I have some credit history in this country, I am receiving a lot of credit card applications. A lot. No more than most I’m sure.
If you get one of these and it has a prepaid envelope to return the application, return that envelope empty. Make them pay for sending you junk.
Here’s a great […]

More Convenience

Outside the door of a tenth floor elevator in the Santa Clara Embassy Suites hotel this morning:
This elevator is undergoing service maintenance for your safety and convenience.

My what? My inconvenience would be a lot more accurate statement. One of the three elevators is down so I have to wait on one of the other two […]

More Ewins.com fun

We bought:
“Outdoor Furniture Cushions that endure. Our outdoor cushions and pillows stand up to whatever Mother Nature throws their way! Our pillows and cushions are made from durable, fast-drying fabrics and is the perfect accompaniment to our outdoor furniture collection - as well as many of our indoor pieces. Filled with mildew-resistant poly/foam to endure […]

For your convenience

From an AT&T FAQ for the Apple iPhone:
Q. I’m an existing customer. Can I swap out my current SIM card and start right away?
A. No. iPhone must be activated before it can be used. iPhone includes a pre-installed SIM card for your convenience.
Um, nope. Sorry AT&T… the pre-installed SIM card is for YOUR convenience. If […]

Sign me up. I’m ready for war.

In my nearly three years in the US, there is no marketing term that frustrates me more than ’sign me up’.
New cellphone? Sign me up.
Charity gig? Sign me up.
Sign up for the military? Sure.
Sign your life away. I can see that parallel. Sign: is a signature that important? Ironically yes, as I have learned (more […]